![]() Greenburg writes a monthly column on rappers and their finances for. Jay-Z's tale is compelling not just because of his celebrity, but because it embodies the rags-to-riches American dream and is a model for any entrepreneur looking to build a commercial empire.more * The financial ramifications of his marriage to Beyonce. * The real story behind his association with Armand de Brignac champagne. * The Jay-Z branded Jeep that was scrapped just before going into production. He also includes new information on Jay-Z's various business dealings, such as: * The feature movie about Jay-Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released. Zack O'Malley Greenburg draws on his one-on-one interviews with hip-hop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred "Fab 5 Freddy" Brathwaite, MC Serch NBA stars Jamal Crawford and Sebastian Telfair and recording industry executives including Craig Kallman, CEO of Atlantic Records. This book explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world. Empire State of Mind tells the story behind Jay-Z's rise to the top as told by the people who lived it with him- from classmates at Brooklyn's George Westinghouse High School to the childhood friend who got him into the drug trade to the DJ who convinced him to stop dealing and focus on music. Surprisingly to many, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York and beyond as a drug dealer in the 1980s. But despite Jay-Z's success, there are still many Americans whose impressions of him are foggy, outdated, or downright incorrect. ![]() Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musical Fela! and a nightcap at his 40/40 Club. You can wake up to the local radio station playing Jay-Z's latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. The reality is, no matter what you think Jay-Z is, he first and foremost a business. ![]() ![]() Others see him as just another celebrity/mega-star. You can wake up to the local radio station playing Jay-Z's latest hit, spritz yourself with his 9IX cologne, s Some people think Jay-Z is just another rapper. Some people think Jay-Z is just another rapper. ![]()
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